Marketing Products Online – 6 Ways To Increase Sales

1. Proper Basics

To successfully market products online, you need 2 things: a website (or blog) where you sell your products, and traffic (visitors). WARNING, your website or blog is something you will want to buy. It is not recommend to get a free one as the owners can delete or make changes to your site at any time. You need complete control over yourself and your product promotion, and owning your website is essential. For the web design or layout; see what other online marketers in your niche are doing to promote their products, and learn from them. The best design is popular design. Associate and link with people marketing the same products as you are online. That will create an image for yourself, which can eventually result in recommendations about you, and long term traffic for your promotions and products.

2. Promote Using Facebook and Twitter

This is great to let people know about you, your site, and/or what you are promoting. Provide links. There are easy and advanced strategies to set up your Facebook page and ‘like’ strategies to get lots of visitors from Facebook to your website. Twitter messages and Facebook combined can get the word out about the products you’re marketing online, and give you an initial burst of decent traffic.

3. Marketing Your Product Online Through Articles

Write short articles of around 450 words that target search-engine-friendly keywords related your product/niche where you give tips, advise, and helpful information within the niche – then directing the readers to your website through links in the article. Submit the articles to online article directories which already get traffic and rank high in the search engines. The more articles you have submitted on these article directories, the more traffic will your website get, and you will be more successful in marketing your products online.

4. Market Products Online Using YouTube

This strategy is really powerful. Although you can (and should) market yourself in the videos, you can create reviews on power-point presentations on future product launches of other marketers in your niche, record them, and post them on YouTube. At the end of the video you redirect them to your own website through the link at the bottom of the video. See thousands of visitors and buyers coming by simply marketing your products with this strategy.

5. Advertise Your Products Online

There are lots of misconceptions on how to properly market online using advertising, and most people do it incorrectly. However, it is very cheap and when done correctly; you can generate crazy amounts of sales.

6. Increase Sales By Learning From an Expert

If you want more sales through your marketing of products online, whether it’s your own or someone else’s product – you must learn from the best. Get an expert to walk you through the process, while watching his screen and following along, and make money as you progress.

Internet Marketing Promotion and Advertising – Free Traffic Vs Paid Traffic

Internet Marketing Promotion and Advertising is the key to success for any type of Internet Marketing Campaign. You will hear internet marketers tell many stories about their successful businesses online. But the problem is that there are thousands of stories contrary to theirs.

Millions of people have tried to launch online marketing plan since the inception of the internet. The majority of them were unsuccessful. Only a small fraction of them have succeeded in their endeavors.

Is Their Success Related to traffic?

You must know how to utilize the best available advertising methods to generate lots of traffic. This is what will eventually decide whether your business site gets enough traffic to make you a profit.

Why Do You Need Traffic?

Without traffic, all the enthusiasm and effort you put into your web site marketing and branding would just be a total waste. Traffic means lots of customers and buyers for your products.

Whether it’s the internet or the main street, traffic generates paying customers to sell your products to. You will need traffic in large volumes to make a decent profit in your business.

How Do You Get Traffic?

How do you get enough traffic to visit your site and view your products? Only five to ten percent of traffic actually becomes your customers. Nonetheless, that small percentage should be enough to provide you with a profitable business if you have enough traffic in the first instance.

How Do You Get Free Traffic?

You can get free traffic from places such as Article Directories by submitting internet marketing articles, by issuing free Press Releases, by taking out ads on free ad-sites, by interacting with Social Networking/Web2 Sites and by posting comment on Forums relating to your niche.

You can also generate traffic by posting audio/videos on YouTube. Then there is the organic traffic you can receive by having your site optimized for the major search engines.

Where Do You Get Paid Traffic?

Paid advertising can be the key to getting lots of targeted traffic to visit your site. The more people that know about your site the better chance you have of them visiting it and buying some of your products.

The most popular paid advertising technique on the internet is PPC which stands for Pay-Per-Click. This operates on web sites, advertising networks and especially on search engine networks.

Direct Marketing Products – Good, Better, and The Best

When a home business owner is considering which direct marketing products they want to sell several questions should come to mind:

1. How much manual labor is involved per sale?
2. What are the operating expenses for my business?
3. If my goal is X amount per month, how does that break down?

I Didn’t Work This Hard For The Man

Running a business demands work, but the home business community all agrees that we’re after a certain lifestyle. We want the time with family and friends that our job makes impossible.

Setting aside the time it takes to set everything up, what sort of time demand will my new business ask of me daily?

Different home business opportunities will insist you only need to spend 2 hours per day but no two people work exactly the same way.

If we understand what we’ll have to do in advance, our own estimate would probably be more accurate. When we have the advantage of a working system or model it is easier to break down the daily tasks, which makes it easier to anticipate how long each will take.

Why Am I Still Losing Money?

Direct marketing products require some type of advertising either by mail, email or online. While advertising can be expensive, there are many ways to promote our products with little to no cost.

Some companies pay thousands in advertising to generate millions in profits. We can expect a ratio based on our advertising and our return on investment.

It’s important to advertise without overspending. Setting the budget limit per week or per month should prevent this from happening.

What Financial Return Do I Need Per…

We usually set our goals for a new business on a per month basis to follow billing cycles. This amount needs to be broken down into daily goals. By holding ourselves accountable to the activity necessary to reach daily goals, we’ll reach the monthly goal.

For instance if we need the business to generate $10,000.00 per month, we’ll need at least 2500 per week and 500 per day on a 5 day workweek.

If I know this prior to deciding which direct marketing products to sell, it’s easier to answer my other two questions.

The Good Products

Using an online store or website, any number of common products can be sold through the drop shipping method. This is also true for many MLM businesses.

Profits are calculated on the difference between our price and the purchase price. Shipping can either be added to the customer’s price or reduced from our profits. Either way we can calculate how many items per day we would need to sell in order to reach that $500.00 goal.

In the case where the items we sell have a wide range of prices, we might need several months to determine an average order. When we have the average we’d know how many orders per day are needed to reach our goal.

The Better Products

Any item that can be downloaded, whether we created the product or not, has a more profitable margin for several reasons:
a) No inventory costs, storage costs, manufacturing costs etc…
b) No importing, exporting or shipping costs are necessary.
c) Cost per item is usually low enough to attract more buyers.

Owners of intellectual products make it a point to tell prospective marketing affiliates the profit margin on their material.

Business for e-books is booming because most marketing professionals understand how to quickly setup campaigns to move these resources. Every one of these direct marketing products represents a unique income stream; most are capable of reaching our monthly goal on their own.

The Best Products

The top tier isn’t simply reserved for items that cost a lot and produce generous income to the marketer. These are the products that perform.

Whether in the form of a physical product, a membership or an investment, these products are typically designed for increasing wealth.

People aren’t going to buy top tier products unless they have faith that these products will benefit them far beyond the purchase cost. These products stand upon a proven track record, not the endorsement of late night infomercial actors.

Finding What We’re Looking For

The law of attraction is at work for these products for two reasons:
1. The people who want them are already prepared to meet the cost.
2. Once the marketer has managed to introduce these products to the people who want them, their work is done.

Not everyone has the self confidence necessary to act upon their desire for great wealth. Most people are too timid to overcome the purchase price. The marketer can do nothing more than bringing together the people who want a product, with that product.

Affiliate Marketing – Product Promotion

After selecting a product/service to promote, the next big challenge is to find people interested in that product/service. There are several methods you can use to market your product online.

Create a Website

You can promote your product by creating a webpage for it that you will optimize for the search engines and promote using different internet marketing methods, such as article marketing, social media marketing, and paid advertisements. Page optimization involves describing your product in at least 400 words and using “keywords.” Keywords are words that people use to find the product you are selling, and they can be found with the help of tools, such as Google AdWords: Keyword Tool and Wordtracker. The primary keyword should appear in the title of your article and a few times in the article body.

Article Marketing

Article marketing is mainly done through article directories. The idea is to inform the readers about the usefulness of the product and encourage them to follow the link provided to purchase or learn more about it. The inclusion of keywords in the article (title and body) is also important to enable people to find your article. You do not have to write a separate article for each directory. When submitting the article, you should carefully select the category, sub-category (if applicable), and keywords.

Video Marketing

Creating videos about your product can also help you find buyers. Google, the leading search engine, directly indexes videos, so your video can show up in the search results besides the text results. In the video, you should inform the viewer about the product and how they can get. You can provide your affiliate link in the video description and ask the viewers through the video to click that link to get the product. A good way of saving time when creating videos is to simply narrate the points mentioned in the article submitted to the article directory.

Slide Sharing

Slide sharing is a simple affiliate marketing technique. All you have to do is present the article you have written for article directory submission in the form of slides. You can use a tool like MS Power Point to create the slides. Slideshare.net is a site where you can upload you slides for free.

Social Media Marketing

Social media is widely used for product promotion these days. Promotion on sites such as Twitter and Plurk can bring traffic to your target site. Social bookmarking sites, such as Digg, Delcicious, and Diigo, can also be used for promotions.

Paid Advertising

Paid advertising in the form of pay-per-click advertising is used by many affiliates for internet marketing. All of the top search engines display per-per-click ads. Google AdWords is the most popular pay-per-click program. It allows you to bid on ad positions related to a keyword and make your ads appear in specific regions, if you like. Paid advertising enables you to display your site besides the top search results, without promoting it through other means or search engine optimizing it.